Webinar series · Webinar One

Doing Business in SerbiaSerbia as a Market and a Production Base

A live online briefing for American companies on Serbia's economy, its IT industry, EXPO 2027 and the business delegation to Belgrade and Novi Sad.

When
Early December 2026Exact date and time to be announced
Format
Live online, 60 minutes
Language
English

Hosted by

  • Chamber of Commerce and Industry of SerbiaPrivredna komora Srbije
  • Adria Atlantic Partners

What the session covers

One hour on the market, IT and digital services, EXPO 2027 and the business delegation, with time for your questions.

Serbia at a Glance

The overview by the Chamber of Commerce and Industry of Serbia: free trade with the European Union and Serbia's other partners, labor costs below those of its EU peers, investment incentives, talent and free zones.

2.7 billionconsumers in the markets Serbia reaches customs-free

IT and digital services

Serbia's IT industry sells software, engineering and business services to American clients, and several U.S. technology companies run development centers in the country.

6×growth of Serbian service exports to the United States, 2017 to 2025

EXPO 2027 Belgrade

The specialized exhibition runs from May 15 to August 15, 2027. The session covers where U.S. suppliers and service firms fit.

140international participants confirmed, the United States among them

The business delegation

A program in Belgrade and Novi Sad built around each company's objective: matched B2B meetings, requested meetings with institutions, site visits and the state incentives for investors.

682companies with majority American owners already active in Serbia

Sources: 2.7 billion: Chamber of Commerce and Industry of Serbia, Serbia at a Glance, September 2026. 6× and 682: Chamber of Commerce and Industry of Serbia, Economic Cooperation of Serbia and the USA, January to March 2026, from RZS, NBS and APR data. 140 and the exhibition dates: Expo 2027 Belgrade, June 2026.

Agenda

Sixty minutes in nine parts. Clock times will be added when the date is announced.

  1. 1 min

    Welcome

    The hosts open the session and explain how to send questions.

  2. 4 min

    Opening remarks

    Why Serbia is on the radar for American companies, and the support available to those looking at the market.

  3. 4 min

    Welcome from Belgrade

    Serbia's interest in American partners and investors, and how the Chamber of Commerce and Industry of Serbia works with U.S. companies.

  4. 13 min

    Serbia at a Glance

    The economy, free trade with the European Union and Serbia's other partners, labor costs and taxes, investment incentives, talent and free zones.

  5. 9 min

    IT and digital services

    Engineering talent, American development centers and acquisitions in Serbia, and the practical points on contracts, intellectual property and time zones.

  6. 6 min

    EXPO 2027 Belgrade

    The exhibition from May 15 to August 15, 2027, and where U.S. suppliers and service firms fit.

  7. 7 min

    The business delegation

    The program in Belgrade and Novi Sad, how it is organized, and the state incentives available to investors.

  8. 13 min

    Questions and answers

    Your questions, sent with your registration or asked live, answered by the speakers.

  9. 3 min

    Close and the next webinar

    How to continue the conversation after the session, and what comes next in the series.

Register for the webinar

Speakers

Speakers will be announced on this page.

About the hosts

Chamber of Commerce and Industry of SerbiaPrivredna komora Srbije

Serbia's national chamber of commerce, representing the country's companies at home and abroad through its regional chambers and offices in other countries.

Adria Atlantic Partners

A Delaware advisory firm building commercial ties between American companies and Serbia and the wider Western Balkans, from market entry to business delegations.

Before you register

Who should attend?

Executives at American companies considering sales, sourcing, investment or partnerships in Serbia and the Western Balkans, and the organizations that advise them. Serbian companies are welcome to register too.

How do I join the session?

We email the date, the time and the joining link to the address you register with.

Can I send a question in advance?

Yes. Questions sent with registrations go to the speakers before the session and are answered together with questions asked live.

In which language is the session?

English.

What comes after the webinar?

The series continues with sessions on individual sectors, announced to registered participants. Companies ready to meet Serbian counterparts in person can apply for the business delegation to Belgrade and Novi Sad.

How are my details used?

Adria Atlantic Partners uses them to send you the session details and, with your consent, to contact you about the series and the business delegation. The privacy policy explains how we handle them. We do not sell personal information.

From webinar to delegation

Companies that want to meet Serbian counterparts in person can apply to join the delegation to Belgrade and Novi Sad.

Delegation application