Prokupac grapes, a native Serbian wine variety, on the vine

Sector

Agriculture, Food and Beverage

Serbian wine, fruit spirits, and fruit have a clear and growing path into American import and distribution.

The opportunity

Food is one of Serbia's largest export categories. The country is among the world's most important producers of frozen raspberries and is building an international reputation for native wine varieties such as Prokupac and for traditional fruit spirits.

The American market rewards producers who arrive with the right importer, compliant labeling, and a distribution partner who understands the category.

Where partnerships form

Import and distribution agreements, private label supply, processing partnerships, and specialty retail placement.

How we help

We connect counterparts through market entry support, business missions, and deal support through to signed agreements.

The corridor in numbers

Agriculture and Food at a glance

€5.1B

Serbia's food exports in 2024.

Source: Official trade data, reported by Biznis.rs, 2025

19 quarters

Consecutive quarters, through mid-2025, in which Serbia ranked first in the world by value of frozen raspberry exports.

Source: Danas, 2026

Top import

Fruit is among the leading categories of U.S. imports from Serbia.

Source: U.S. International Trade Administration, 2025

Figures reflect the most recent published data from official statistical agencies, central banks, government bodies, and recognized research sources as of September 2026. Values are reported in the currency of the original source.

Bringing food or beverage products across the Atlantic?

Send a short description of what you are planning. We respond within two business days and will say whether and how we can help.

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