Panoramic view of Belgrade where the Sava flows into the Danube

EXPO 2027

EXPO 2027 Belgrade: what it means for companies.

From May 15 to August 15, 2027, Belgrade hosts the first Specialised Expo ever held in the Western Balkans. This page sets out the essentials, the commercial implications, and a preparation timeline.

241

Days until EXPO 2027 opens

The essentials

Dates
May 15 to August 15, 2027
Duration
93 days
Theme
Play for Humanity: Sport and Music for All
Category
Specialised Expo recognized by the Bureau International des Expositions
Location
Surčin, Belgrade, on the Sava River near Nikola Tesla Airport
Expected visitors
More than 4 million
International participants
More than 140 confirmed

Sources: Bureau International des Expositions; EXPO 2027 Belgrade organizer.

Why it matters commercially

During the first half of 2027, Serbian government leaders, international delegations, investors, and media will be concentrated in Belgrade. Meetings with decision makers are easier to arrange in that period than at other times.

The exposition is also part of a wider development program. The site's urban master plan includes a new national stadium with capacity for 52,000 people, an aquatic center, and the Expo Village, alongside major investment in transport and hospitality.

For American companies, EXPO 2027 provides a practical timeframe to evaluate Serbia and meet potential partners. For Serbian companies, it is an occasion to host American buyers and partners in Belgrade.

A practical timeline

  1. Autumn 2026

    Define objectives, sectors, and the partners or officials you want to meet.

  2. Winter 2026 to 2027

    Qualify counterparts, prepare materials, and confirm participation in a delegation.

  3. Spring 2027

    Finalize meeting programs, travel, and logistics before the opening on May 15.

  4. May to August 2027

    Hold meetings, visit facilities, and convert introductions into next steps.

How we help

We organize American business delegations to Belgrade and Novi Sad, and for companies that want to be in Belgrade during the exposition we plan meeting programs around the EXPO calendar. We select participants, build targeted meeting programs with Serbian companies, chambers, and officials, and follow up after the delegation returns.

Express interest in the delegation