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Sector
Franchising and Consumer Brands
A growing consumer market for American concepts, and established regional brands looking toward the United States.
The opportunity
Rising real wages and retail spending are expanding the market for international consumer brands in Serbia. Belgrade in particular combines strong urban demand with a population familiar with international formats.
EXPO 2027 will bring millions of visitors to Belgrade, giving consumer brands a time-bound reason to establish a presence now.
Where partnerships form
Master franchise and area development agreements, licensing, and U.S. market entry for regional consumer brands.
How we help
We connect counterparts through market entry support, business missions, and deal support through to signed agreements.
The corridor in numbers
Franchising at a glance
7.1%
Real growth in average net wages in Serbia in 2025.
Source: Statistical Office of the Republic of Serbia, 2025
4.2%
Real growth in retail trade turnover in 2025.
Source: Statistical Office of the Republic of Serbia, 2025
4 million+
Visitors expected in Belgrade during EXPO 2027.
Source: EXPO 2027 Belgrade
Figures reflect the most recent published data from official statistical agencies, central banks, government bodies, and recognized research sources as of September 2026. Values are reported in the currency of the original source.
Taking a consumer brand across the Atlantic?
Send a short description of what you are planning. We respond within two business days and will say whether and how we can help.
Request a consultation